Before we grind and brew our beans to make coffee, it must first be roasted. When we brew the roasted and ground beans, we are extracting the very delicate, aromatic flavor essences and oils that we enjoy in the cup. Before the coffee is roasted, these essences are in their natural, rested, stable condition and don’t taste at all like what we think of as coffee. It is the roasting process that gives the beans the look, taste, and aroma we expect from the coffee. Our coffee is roasted daily in Orange County, California.